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Prime7 and GWN7 News go back to school with The Smith Family

26 July 2013

For the first time The Smith Family has partnered with the PRIME MEDIA GROUP to encourage regional Australians to get involved with its national fundraising event - Back 2 School Day - which will help raise funds to create education opportunities for disadvantaged children.

PRIME7 NEWS and GWN7 NEWS will execute a major two month multi-channel marketing campaign to boost registrations for Back 2 School Day and raise awareness of The Smith Family's Learning for Life program which provides disadvantaged children with long-term educational support.

"This partnership sees the joining of two organisations that have a dedicated focus on the future of Australian children in need. The Smith Family believe every child deserves a chance to reach their full potential. By getting involved in Back 2 School Day, local communities can make a positive difference to the lives of disadvantaged children in regional Australia," said Dr Lisa O'Brien, CEO, The Smith Family.

Prime Media Group CEO, Ian Audsley, added "The Smith Family provides a vital hand up to disadvantaged children needing financial support to secure their education. Prime Media Group is proud to partner with The Smith Family to provide this important initiative to regional Australia."

Back to School Day encourages Australians to unleash their inner child and go 'back to school' for a good cause. To get involved go to: www.prime7.com.au/back2school and www.gwn7.com.au/back2school