Why should you consider a cause-related marketing campaign?
Why partner with The Smith Family?
Joining Forces with Ampol
Ampol engaged their employees, national network, and customers to raise funds for our Learning Clubs program in July 2023.
10 cents or 50 cents was donated every time a participating product was purchased, and customers could also donate at the point of sale.
We worked with Ampol to develop point-of-sale assets and marketing and social media collateral. And to ensure employees felt inspired and able to engage customers, we prepared employee briefing materials, provided a video from our CEO for Ampol to share internally, and organised for some of our team members to speak to Ampol’s State and Store Managers about The Smith Family's work.
The campaign was highly successful, with more than $444,000 raised in support of our Learning Clubs program.
“Our partnership with The Smith Family forms part of our community work through the Ampol Foundation, including our commitment to supporting the education of Australian youth. We know the work The Smith Family does is so important, particularly their Learning Clubs, which provide a safe, supportive out-of-school learning environment.”
Kate Thomson, Executive General Manager of Retail Australia, Ampol
